PwC Predicts Slow Global Media Growth, But Strong Digital Push

According to PricewaterhouseCoopers' annual "Global Entertainment and Media Outlook 2009-2013," U.S. spending on media and entertainment will grow at a 1.2% compound annual growth rate to $495 billion by 2013, while entertainment/media segment advertising will decline by 1.7% to reach $174 billion in 2013.

The study says the economic downturn is forcing content owners to accelerate digital businesses to gain greater efficiency. By 2013, global digital platforms -- Internet, mobile, and cable television -- will account for 78% of total consumer/end-user growth.