Thursday, June 18, 2009

Maria Sharapova in Partnership with Sony Ericsson

Maria Sharapova in Partnership with Sony Ericsson Serves a Style Ace at Liberty, London

Ahead of the start of Wimbledon, tennis superstar, fashion icon and Sony Ericsson global brand ambassador Maria Sharapova unveiled exclusive London College of Fashion (LCF) student designs in the window of internationally renowned London design store Liberty. Sony Ericsson worked with the School of Fashion Design and Technology at London College of Fashion to explore the relationship between technology and fashion.

The Sony Ericsson LCF collaboration has involved more than 80 students, competing for a chance for their designs to be displayed in the window of Liberty, the opportunity to meet Maria and receive a prize from Sony Ericsson.

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